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In today's market companies need to be ready to combat direct and indirect competitors. To accomplish this objective, many companies have opted for interactive marketing tactics that allow tracking of their clients' reaction while immediately decreasing the time between implementation and gathering results.

What is interactive marketing? Interactive marketing is the method in which companies and organizations introduce or communicate information (typically related to a product or service), to a target market through the use of interactive media. Examples of interactive media include the web, CDs, DVDs, and kiosks.

Impel Marketing specializes in assisting our clients in bridging the communication gap with their clients, employees, or prospects through executing interactive marketing strategies including:

  • Some examples of interactive marketing are:
    • E-commerce design and implementation
    • Portal design
    • Company intranets
    • Online newsletters
    • Training guides
    • Online tutorials
    • Sales and product presentations
    • Product demonstrations
    • Data logging and tracking

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